In a few years, gamers could be playing titles developed for consoles or mobile platforms in their browsers as native HTML5 applications, without any slowdown or stability issues, thanks to advancements in cross-compiling technology.

"We're slowly heading in that direction as an industry," says Epic Games CEO Tim Sweeney . "You should be able to take any game -- a PlayStation 3 or iOS game, for example -- and just go to that and play it from any web browser."

He points out that Adobe's Flash has evolved much in the last decade from a scripting language for interactive pages, to a powerful tool for developers. Adobe has also created a translator that enables browsers to play games built with Flash-compatible engines, such as Epic's Unreal Engine 3.

Sweeney adds, "In another few years, I think that's going to be a very realistic scenario. And so the web will generally be a platform, and you can have a real application with a full feature set that runs within a web browser; that'll be very welcome.

"The web is a fairly awkward experience when you use a platform that's not the majority of the install base, and I think we're going to see big improvements there in the next few years."