MySpace, which has been far surpassed by Facebook and Twitter on the social networking scale, says it will now pay more attention to music, games, movies and celebrities. In doing so they announced on Wednesday that they're introducing a new beta version of their website based on this new focal point.
MySpace CEO Mike Jones explained this move in a statement: "This marks the beginning of an exciting turning point for MySpace. Our new strategy expands on MySpace's existing strengths-a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users."
The new site introduces a Window phone-like tile view as well as a complete refurbishing to the design. This new layout has been created to emphasize the sharing and discovery of person's favorite bands, actors amongst other favorites. The design will also see MySpace drop the "S" from its name.
Highly active users off this new site will be known as "curators" and can earn four square-like badges that are displayed on their profile pages or along shared content.
This shift in focus hedges on the fact that MySpace has been immensely productive in the promotion of artists and celebrities over the years, attracting young people along the way. While it may not put the social site on par with its Facebook or Twitter counterparts, it will help keep the News Corp. bought company afloat. In studies done earlier this year it was found that MySpace wasn't even in the top 100 amongst the most searched sites daily. Last year they cut 1/3 of its U.S staff and 2/3 of international staff, citing shortage of revenues.
MySpace is currently under investigation from the U.S Senate regarding the strength of its privacy safeguards amidst controversy their application have been doling out User IDs to third parties, including advertising firms.
For a preview of the brand new MySpace beta site, visit http://www.myspace.com/guide/newmyspace for a video preview of the new design and how to use it
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