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Ayeah Games Creates FanSwarm on Facebook

Date: Nov 01 2010 07:01:54 Source: ign.com Views:
KeyWord: Ayeah Games, FanSwarm, Doug Levin
FanSwarm

Ayeah Games, Inc. establishes a new category in the social games industry as the company unveils its premier "social reality" game, FanSwarm. FanSwarm is the first "social reality" game to transform current celebrity news and culture into a free-to-play game launching Sunday, October 31, 2010 on Facebook. FanSwarm represents the evolution of the social gaming experience by blending authentic photography, actual events and news, and all the elements of successful social game environments (e.g. graphics, game play and characters). Players interact with the latest entertainment news about celebrities in real-time, expressing opinions and adopting in-game characters which guide them through the game. FanSwarm can be found online at http://apps.facebook.com/FanSwarm. The announcement was made today by Doug Levin, Founder and CEO of Ayeah Games.

"FanSwarm not only has the potential to become a one-stop destination for avid fans looking to react in real-time to the latest news, but it also provides an outlet for fans to express acclaim or distain and predict celebrity behavior," said Levin. "FanSwarm players are going to want to bring the game with them everywhere; and, to fill the explosive demand, we are already planning to develop FanSwarm for mobile and other social networks."

The concept behind FanSwarm is derived from nature (i.e., insects, birds, fish, etc.) and swarming - in the context of this game - represents the quantity of responses to news and the range of positive and negative feedback. FanSwarm is an intuitive, easy-to-play game with a dynamic combination of character-oriented narratives, fused with crowdsourcing user generated comments and a constant flow of breaking news. Through the renewable stream of content, the FanSwarm universe will lead players to long-term game engagement.

Players aim to become entertainment industry movers-and-shakers (i.e. super-agents, socialites, or studio moguls) in the game by supporting, following, and predicting the careers of notable figures. When players' chosen celebrities are covered in real-world media outlets, they are rewarded within the game and begin to achieve higher levels of influence.

FanSwarm is instantly playable for casual or serious gamers and is versatile enough for any time commitment. There are three basic ways to play: first, the game gives fans a platform to follow their favorite celebrities; second, the thrill of competition as players attempt to win games and gain achievements such as being named King or Queen of the FanSwarm; and third, as a social game, players can invite their family and friends to play with them for points and accolades.

As a tribute to the holiday, FanSwarm's launch will include a "Halloween Index" where players can interact with and comment on the Top 123 celebrities starring in vampire, zombie, monster and other similar types of films and television series. The Top 123 actors were selected based on a combination of factors such as top box office earnings within the genre, cult classic standing and individuals who have achieved celebrity status.

FanSwarm also has an exclusive trend measurement capability that captures Internet users' intensity of sentiment providing a useful barometric reading of the public's reaction to famous figures and their behaviors.

About Ayeah Games, Inc.

Ayeah Games, Inc., headquartered in Boston, Mass., is an interactive entertainment software company. Founded in 2010, the Company develops, publishes and distributes interactive social reality software for personal computers, wireless devices and the Internet. Ayeah Games is located online at www.ayeahgames.com and on Twitter @ayeahgames.

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