If you make Facebook games (hell, if you PLAY Facebook games) you've heard this before. "These games are spammy, they're always putting useless crap up on their walls, and it's incredibly annoying." Or you've heard “these aren't games, they're just spammy cash cow Ponzi schemes built to appeal to the lowest common denominator". Well, if you don't think they're games then I can't really help you…but I can tell you that to people who play Facebook games, these posts are not spam. Here's why.
Players want to post to their wall. Other players want to see these posts. These are meaningful social interactions between players. This is a legitimate channel that Facebook has provided to developers with a set list of policies to adhere to. One person's spam is another person's treasure, and with 40% of Facebook users playing games on the social network – there is a lot of treasure happening for a lot of people.
Author wrote this as a reference to link to people when they complain about spammy Facebook games. Feel free to link to it if you encounter the same!
Tami Baribeau is the Senior Community Manager for ZipZapPlay. She is also the Lead Editor of feminist gaming blog The Border House, and a blogger at Games.com. She can be reached on Twitter or by email.
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