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Back to the Future Blasts Its Way Into Facebook Game - Car Town

Date: Nov 18 2010 14:01:08 Source: JALOPNIK Views:
KeyWord: Future Blasts, Car Town

The space-time continuum now intersects with cyberspace - as Doc Brown's DeLorean time machine from Back to the Future makes the art of time travel possible within the popular Facebook game Car Town.

For the first time ever, and in celebration of the 25th anniversary of the Academy Award®-winning cinematic franchise, Facebook members can experience the thrill of owning the one-of-a-kind vehicle by upgrading a standard DeLorean with signature parts including the Flux Capacitor or the Mr. Fusion Kit to enable time travel within the game.

The space-time continuum now intersects with cyberspace - as Doc Brown's DeLorean time machine from Back to the Future makes the art of time travel possible within the popular Facebook game Car Town.

For the first time ever, and in celebration of the 25th anniversary of the Academy Award®-winning cinematic franchise, Facebook members can experience the thrill of owning the one-of-a-kind vehicle by upgrading a standard DeLorean with signature parts including the Flux Capacitor or the Mr. Fusion Kit to enable time travel within the game.

Car Town is a social game created by Cie Games in which players collect and customize virtual cars, build their dream garages and help their friends do the same. It's the only game on Facebook built around licensed automotive brands. Cie Games created the unique Back to the Future integration through a license agreement with Universal Partnerships & Licensing.

Unlike most virtual items within a Facebook game, the Back to the Future goods provide a functional benefit - giving players special abilities to earn more points.

In Car Town, players perform tasks that earn points to purchase additional virtual goods for their garages. But some of those jobs have time limits - players must redeem their points within a certain designated time frame before the job expires, or they miss out on collecting those points.

With the DeLorean time machine, players are able to turn back time if they missed their jobs, or travel forward in time to mature pending tasks to collect their points early.

In addition to the time machine, players can visit Doc Brown's garage where they'll find recognizable film items such as Marty McFly's guitar and the famous hover board.

"It makes a lot of sense for entertainment brands to get involved with successful social games," said Justin Choi, president and CEO of Cie Games. "Being involved in a game like Car Townlets entertainment companies instantly access a large audience of engaged players. It's a great way for fans to interact with their favorite movies and characters."

"Car Town is a tremendously enjoyable social network game, and we are excited to bring the Back to the Future time machine to it," said Bill Kispert, VP and General Manager, Digital Platforms, Universal Partnerships & Licensing. "We are thrilled that it will be integrated into the game in a fun and meaningful way for fans and players alike."

Players use virtual currency to purchase and customize hundreds of vehicles ranging from vintage Model Ts to AMC Pacers and 1960s muscle cars to luxury and exotics – even milk trucks, ice cream trucks and taco trucks – and store their collections in customizable virtual garages.

The Car Town virtual items launch is to coincide with the recent release of the Back to the Future 25th Anniversary Trilogy, now available on Blu-ray and DVD, featuring all-new restorations of the classic films.

About Cie Games

Cie Games (www.CieGames.com) creates high-quality online social games. Cie Games began as a development team within Cie Studios (www.CieStudios.com), a successful digital agency with a specialty in creating custom social, web and mobile apps. Building on the foundation of 12 years of leading-edge interactive experience, Cie Games was spun off as a separate company to focus on its mission of developing original games that deliver higher quality, deeper engagement and a richer experience to game players.

About Back to the Future Trilogy

From the Academy Award®-winning filmmakers Steven Spielberg and Robert Zemeckis comes Back to the Future - the original, groundbreaking adventure that sparked one of the most successful trilogies ever! Starring Michael J. Fox and Christopher Lloyd, the phenomenally popular Back to the Future films literally changed the future of the adventure movie genre. Powered by innovative special effects, unforgettable songs and non-stop action, Back to the Future is an unrivaled adventure that stands the test of time. Back to the Future immerses you in all the breathtaking action, groundbreaking comedy and sheer movie-making magic of one of the most brilliantly inventive, wildly entertaining motion picture triumphs in Hollywood history!

About Universal Partnerships & Licensing

UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80 percent-owned by General Electric, with 20 percent owned by Vivendi.

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