Zynga Taps into American Express Membership Rewards Program

Date: Dec 03 2010 05:42:59 Source: Views:
KeyWord: zynga, American Express, farmville, frontierville, yoville, cafe world

Membership Rewards points from American Express are now usable in a number of Zynga's Facebook games, thanks to a deal announced on Nov.30.

American Express and Zynga announced a strategic relationship that allows customers to use Membership Rewards points from American Express to pay for limited edition virtual goods, as well as physical and virtual game cards for Zynga's games.

Card members enrolled in the Membership Rewards program can use points to purchase Zynga game cards, as well as a variety of virtual goods, such as FarmVille manors and windmills, Café World fountains and stoves, and YoVille roadsters and robots. Typing "Zynga" in the keyword search on lists all virtual goods for use in Zynga's games.

Redemption offers start at 200 points. Goods immediately available include a FarmVille Purple Cow (540 MR points), FarmVille Manx Cat (435 MR points), Café World Amex Lightning Stove (1945 points), Café World Amex Outdoor Fountain (1080 points), $25 and $50 physical game cards (2500 and 5000 points) and $2, $10, and $25 virtual game cards (200, 1000, and 2500 points, respectively). Zynga game cards are for FarmVille, FrontierVille, PetVille, YoVille, Treasure Isle, and Café World.

An additional 20 virtual items release December 6 such as the FrontierVille Fancy Gold Hot Tub, FrontierVille Fancy Gold Fountain, Treasure Isle Zebra, and FarmVille Golden Retriever. On the same day, card members will be able to redeem points for specific game cards such as FarmVille, and FrontierVille.



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