With this new game, Owlient expects to reproduce its previous success with web games but in the social platforms environment.
The company's most popular game, Howrse.com is now present in 12 different markets and Owlient has reached more than 15 million registrations all over the world. The idea is to replicate this big success from a different platform while continuing to develop its leading role in the field of social games.
'Howrse for Friends' players will be able to build up their own equestrian centre, request the help of other users to lend a hand with its construction, breed their own horses and organize competitions amongst friends.
The goal is for users to become the best breeder or the best equestrian centre director amongst all their friends.
The company expects to benefit from Facebook's network and to continue growing its customer base of horse lovers. Currently, the game is only available in French but an English version will follow soon.
Furthermore, Owlient plans to launch a new iPhone version of Howrse.com during the first semester of 2011 and, following its the roll out of Dutch, Italian, Turkish, Polish and Swedish versions of the game, the company will continue its internationalisation process with new versions of its horse games in different countries.
With all these projects planned, Owlient expect to consolidate its five years of experience in the simulation game and virtual goods world and continue to build a strong presence in the industry.
Owlient gathers game enthusiasts and allows them to extend their hobby online and share it with other players.
Owlient design games that offer maximum interaction between players, and its games are played by thousands of players, which enables it to build a virtual world with users participating in its evolution.
Today, Owlient offers games for people who are passionate about horse racing games, pony games, child care games and fashion games, with its games being available in six languages (French, English, German, Russian and Portuguese). Owlient's efforts are directed toward designing new games for people who are passionate about playing them.
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