The dating game has gotten more social with sites such as Zoosk incorporating Facebook-like features. But why not tap into one of the most popular aspects of Facebook - social games - to make dating more fun? That's the idea of CupidsPlay, a new startup based in Bellevue, Wash. looking to leverage the power of games to bring potential matches together.

The site, which is officially launching Wednesday, is designed to use social games as a bridge to help singles break the ice. It's an idea that's still largely untapped, but it makes sense. Social games have a lot of engagement, are very viral and boast a good balance of genders, which is necessary for any dating site.

"If you look at the demographics of social games, it's 54 percent female, 56 percent single and 74 percent said they've met new people in games," said Founder and CEO Philip Yuen. "It's really perfect for meeting new people."

CupidsPlay is launching with about a dozen casual titles, including familiar genres like farming and restaurant-themed games. Users create profiles and identify the kind of people they're looking for. As they play games, they publish their progress and requests for help, which other potential matches can see. A player can then choose to engage another person or help him or her out by buying them a virtual good.

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