Zynga has taken its new Sheep Breeding feature in FarmVille English Countryside to the streets--literally. Folks roaming downtown New York City today noticed something odd: Sheep herders holding "Sheep Xing" signs are hanging out in Times Square. Mark Giles, a radio promoter, managed to snap this picture of the herders and their wooly friends in action. If you look closely at the signs, you'll notice the English Countryside logo on them.
So, clearly this is a guerilla advertising attempt by Zynga, but it's not their first. Earlier this month, the company unfurled a massive poster promoting the new expansion in New York City. It just goes to show what some social gaming companies are willing to do to circumvent the restrictive changes to Facebook's viral channels that studios, including Zynga, never completely recovered from. Granted, this multi-billion dollar company has the resources to rent sheep and herd them all willy-nilly around the city. But what's a social gaming start up to do in order to get noticed? Hey don't ask us, we're no marketers.
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