A Third of Facebook Members are also Social Gamers, Survey Finds

Date: Apr 19 2011 08:57:19 Source: Thedrum Views:
KeyWord: MXP4, Music, Facebook Members, Survey,

One third of Facebook members play games through the social networking website research has found.

Conducted by social music gaming company MXP4, the survey found that one a third of Facebook users play games through the site, but only 11% have played music-related games, despite music pages being one of the most popular types of fan pages created.

The survey also shows that people were willing to pay for an improved gaming experience on Facebook and that while only 6% bought extra items on Facebook games at the moment, nearly 12% were willing to pay to have access to their favourite artist’s latest tracks through interactive music games.

In total, 229 people responded to the survey carried out by MXP4, which also found that despite the popularity of games such as Farmville, Facebook gaming apps were not as social as its users would like, with less than a quarter (23%) said to be competing against their own friends.

Almost all respondents (96%) said they would like more games which would seem them able to play against their friends and compete against them on a regular basis.

Albin Serviant, CEO of MXP4 commented: "We can see that Facebook users want more from games on social networks. They want to win prizes, but also have the opportunity to compete with their friends and personalize their games with music. It is clear that there is a increased demand for a personalized gaming experience"

Serviant highlighted the potential of the findings of the survey that survey which also found that those who spent money on Faceook games spent an average of $4.50 a month (£2.76).



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