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Facebook Games Weekly News Wrap-up: July 25 to July 30

Date: Jul 31 2011 02:38:39 Source: BBGsite.com Views:
KeyWord: Facebook Games, News Wrap-up, Diner Dash, Zynga, CityVille, Mahjong Saga

I. Playfirst Sunsets Diner Dash as Traffic Declines

Diner

PlayFirst sent out notice to players today that the Facebook version of its popular restaurant simulation game Diner Dash will shut down on August 29. The developer cited declining performance as the reason for the closure, which as the same reason PlayFirst sunsetted Chocolatier in April.

Diner Dash

Diner Dash’s life cycle plays out much like PlayFirst’s other Facebook titles as charted by our traffic tracking service, AppData. The game came to Facebook in January of this year, climbing to 2.2 million monthly active users and over 174,000 daily active users in its first two months on the platform. The game continued to grow in MAU through the month of May, but DAU began a steady decline in April. Diner Dash hit all-time highs of 2.5 million MAU and 257,000 DAU before arriving at today’s levels of 1.2 million MAU and 90,000 DAU.

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II. Zynga And Tencent Announce Partnership, Launch of CityVille China Expansion

CityVille

By AJ Glasser From Inside Social Games

Zyngais announcing a new partnership with leading Chinese internet media conglomerate Tencent starting today. The two companies are kicking things off with a heavily localized version of CityVille built for Chinese audiences, that runs on Tencent’s developer platform.

Although Zynga has launched versions of FarmVille and Texas HoldEm Poker in Chinese already, this is the first time that we know of where the company has launched a game on a Chinese social platform. The other games had been built for Facebook, which is banned in mainland China, so they were only playable in Hong Kong, Taiwan and other parts of the world.

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