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Dunkin' Donuts Pushes Its Brand With a Free Sims Social Lawn Chair

Date: Sep 15 2011 02:37:22 Source: games.com Views:
KeyWord: The Sims Social,Dunkin' Donuts,Free Chair,brand integration,EA,Playfish,product placement
The Sims Social

By Jenny Ng From games.com

The Sims Social

Dunkin' Donuts strikes again in The Sims Social. On top of all the free fan gifts from Playfish and EA rolling out daily on the game's official fan page, the American coffee-and-donuts chain has chipped in for the first Sims Social-branded virtual item in the form of an exclusive Dunkin' Donuts Lawn Chair.

To get the chair, you've got to 'like' the official Dunkin' Donuts Facebook page here and then head over to the section of the page titled "DD & The Sims Social".

Owning the lawn chair adds 250 points to your house value, which is a modest, but no small amount. It also sells for 15 Simoleons, which is chump change, but hey, free furniture! And lastly, the chair comes with a bit of extra animation.

Just click on the chair, and your Sim will get the option to "Sit" or "Drink Dunkin' Donuts Coffee". So kick back, and watch your Sim lie down on the chair to sip from a steamy cup.

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