Game publishing company Electronic Arts’ newest social game, The Sims Social, has passed social gaming supergiant Zynga’s Farmville and now has 36 million monthly active users just under a month after its launch, according to AppData.
The Sims Social has held the top spot as the fastest growing application on Facebook for more than a week. The game picked up more than 1.7 million new users on Sunday, and picked up a total of about 8.3 million new users last week. It’s seen enough growth to knock off FarmVille and become the fourth most popular social game on Facebook, behind Zynga’s own Empires & Allies, Cityville and Texas HoldEm Poker. Zynga’s Farmville now has 35.7 million monthly active users.
Social games will go toe to toe with the hardcore scene at this year's Tokyo Game Show, Reuters reports. Gree, the 26 million player-strong mobile and social games creator hailing from Japan, will have one of the largest booths at Japan's equivalent of E3 this year, according to Reuters. In fact, both Gree and its competitor DeNA will conduct keynote addresses at the event, which runs Sept. 15 through 18.
Reuters reports that several game companies aside from DeNA and Gree, including famed creator of games like Contra and Castlevania (some of the most hardcore franchises around) Konami, are shifting resources toward social games. While the biggest Japanese games company, Nintendo, lags behind as it continues to focus on games created deliberately to take advantage of its hardware. Unfortunately, that hasn't been working out so well for the company as of late.
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