Raptr, the leading social network for gamers, has released a new Raptr Report that analyzes the growing popularity of EA's blockbuster social game The Sims Social, which has captured more than 66 million players on Facebook. The report also examines EA's potential opportunity to capture more market share in the social gaming space. The Sims Social study follows up last month's Raptr Report, which detailed Zynga's success in the social games industry and the company's ability to attract, convert, and engage its sizeable audience. This Raptr Report on The Sims Social is available for free.
"EA is a rising force in the social games industry," said Dennis Fong, CEO of Raptr. “Data from the previous Raptr Report outlined the strength of
With this report we examine the basis of The Sims Social's success and the potential significance of EA acquisitions of Playfish and PopCap to the company's future social strategy."
Some key findings of the Raptr Report: The Sims Social include:
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