By James Au From Inside Social Games
While it looks like The Sims Social may have lost its chance to pull ahead of Zynga's CityVille in traffic during 2011, the game could potentially be one of the top-grossing Facebook games of the year.
EA Playfish's life simulation game has captivated the media with its massive growth, but as the game enters the mature part of its lifespan — where traffic decreases as average revenue per user rises — you can turn your attention to the revenue potential, estimating an annual run rate of at least $82 million to $163 million.
The bullish estimate is based on the game's current demographic spread and monetization activity, EA Playfish's probable expansion plans in the next few quarters, and the overall strength of the Sims franchise brand. This report will explore key factors behind this revenue forecast in greater detail.
Tom Mapham, executive producer for The Sims Social, reports that the game's largest player demographic is between 25-35, slightly skewed female. Mapham believes a significant percent of these players were PC or console gamers who became familiar with the Sims franchise in their teens.
In terms of the particular virtual goods that generate the most revenue in The Sims Social, Playfish's Tom Mapham reports two categories:
As AppData chart indicates, The Sims Social has recently entered a period of decline across monthly and daily active users as the game transitions into the mature part of its lifespan. (Note that the mid-October sharp drop in MAU reflects a Facebook update to its accounting methods for active users across all apps.)
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