By Kathleen De Vere From Inside Social Games
Unlike Zynga's previous pairings with Lady Gaga, Enrique Iglesias and Michael Jackson, this collaboration is focused purely on gameplay rather than cross promotion. While those campaigns all resulted in short term boost in monthly active and daily active users, the numbers dwindled once the limited time promotion ended.
When the new Adventure World chapter goes live tomorrow, players will be able to explore a new chapter of the game called Indiana Jones and the Calendar of the Sun and team up with a non-playable Indiana Jones character. New players will now find Indiana Jones-themed items, collectibles, weapons, outfits and gadgets incorporated into the game.
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