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Bigpoint: "Everyone Want to Reduce Their Dependence on Facebook"

Date: Dec 08 2011 02:33:59 Source: GamesIndustry.biz Views:
KeyWord: Bigpoint, Zynga, Facebook Games, Social Games, Zynga Project Z, Zynga Ztag, Zynga Facebook

Bigpoint's Philip Reisberger has said that companies in the social games market are looking to reduce their reliance on Facebook, because the potential market outside of the social network is so much larger.

By Dan Pearson From GamesIndustry.biz

Speaking as part of a larger interview published, Reisberger commented specifically on Zynga, saying that he thought that the social giant was definitely trying to manoeuvre itself beyond the constraints of Facebook in order to grow.

Bigpoint Zynga Facebook Games

"Oh they desperately want to," he said of the Cityville creator's desire to establish a separate user base.

"They have plans, they've had plans for the last two years. Everyone wants to reduce their dependence on Facebook I think. Eventually it will come, but as some attempts have shown in the past, it's not as easy to understand the world outside Facebook because it's a totally different world.

"That's why Bigpoint is in a very good position: we're not just the ones developing, we've mastered, to a certain degree, the distribution."

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