Caesars Now Completely Owns Playtika

Date: Dec 30 2011 02:39:25 Source: Inside Social Games Views:
KeyWord: Caesars, Caesars Acquires Playtika, Playtika, Slotomania Social Games, Facebook Games, Casino Gaems, Casino, Casino Facebook Games

Israeli social game developer Playtika is now completely owned by U.S. casino giant Caesars Entertainment Corporation.

By Aj Glasser From Inside Social Games

Caesars Now Completely Owns Playtika

The Slotomania developer raised some eyebrows back in May when it was quietly announced that Caesars (via its Harrah's casino brand) had purchased 51% of the company for up to $90 million. You couldn't get the developer to comment for the record at the time, but this week's report reveals that the partial acquisition contained a an option to acquire the balance of shares within two years — which Caesars has apparently taken advantage of just seven months later. Globes cites an unnamed source that puts the current value of Playtika shares slightly higher than what Caesars paid the first time.

Since that time, Playtika has kept Slotomania growing at a steady pace and recently released an iOS version. A Chinese language version of the game launched in April, but hasn't seen as much traction. Playtika's other game franchise, Farkle Pro, has been in steady decline since about October. According to our AppData traffic tracking service, the developer enjoys 5.8 million monthly active users and 1.68 million daily active users across all its Facebook apps.



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