By Pete Davison From Inside Social Games
11x11 - Online Football Manager gives players the keys to the manager's office of a new soccer team. After naming the team and choosing the color scheme of their uniform, it's up to the player to manage the team effectively, taking into account the team's training regime, club finances and tactics. Players can be bought and sold using 11x11 - Online Football Manager's soft currency, and the team can be trained a certain amount each day to gradually improve their abilities.
Social features in 11x11 - Online Football Manager include the facility for players'teams to compete against one another and be ranked on a worldwide leaderboard. Players also have the facility to gift "Fans" to each other, providing morale boosts at the start of matches and increasing the team's performance. It's also possible for friends to compete in matches against one another, meaning no wait time while looking for an opponent. There's only a certain number of these "Friend Challenge" matches that can be taken on per day, however.
Monetization is handled through the sale of hard currency, here known as Boosters. Payments are handled entirely through the use of Facebook Credits. Boosters can be spent on a variety of things, including more effective training routines, allowing team members to level up quicker; and four levels of "VIP" membership, which allows for increasing the number of players on the full team' squad; additional fans to send to friends each day; additional "Friend Challenge" matches and the facility to enter more tournaments at the same time. Committed players who enjoy 11x11 - Online Football Manager will effectively be able to play more each day by paying.
It's clearly early in 11x11 - Online Football Manager′s lifespan as there are a number of items on the main menu which currently do nothing or simply promise that the feature is coming "soon." These currently include a "Unions" and a "Try your Luck" facility. It's not obvious exactly what these are for as yet.
Despite its tender age, 11x11 - Online Football Managerhas been enjoying strong, steady growth since launch in both MAU and DAU figures and shows no technical issues that would slow down its early growth. In the increasingly competitive market of soccer management sims on Facebook, 11x11 - Online Football Manager is a good showing.
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