New York-based Funtactix brings The Hunger Games Adventures to Facebook next month with a new social game, timed to launch Mar. 23, the same day the highly anticipated film adaptation hits theaters.
By Kathleen De Vere From Inside Social Games
The Hunger Games Adventures comes five months after the release of Funtactix's previous movie-based Facebook title, Mission: Impossible. That game was also directly tied to a film, released to coincide with Paramount Pictures'debut of Mission Impossible: Ghost Protocol. For The Hunger Games Adventures, Funtactix partners with Lions Gate Entertainment.
The Hunger Games Adventures is set in Panem — the post-apocalyptic world in which the Hunger Games fiction is set. Players will be able to explore District 12 and other areas from the movie while interacting with characters from the film early in the game, a lesson Funtactix learned its work on Mission: Impossible. According to Funtactix CEO Sam Glassenberg, the company finds introducing iconic characters early helps to immerse players and significantly improves conversion rates.
While working from an extremely popular series like The Hunger Games may seem like an easy way to create a popular game, Glassenberg says it also puts the developer in a delicate position. He stresses that The Hunger Games Adventures will not be an what he calls an advergame: "Our focus on creating games based on AAA films provides us with a great community to tap into, but also creates a tremendous responsibility for us to create an experience that is authentic to the worlds that fans love," he explains. "If a game lacks authenticity, the fans realize it in a second."
Fans of The Hunger Games Adventures will also be interested to note that official map of Panem will finally be unveiled in The Hunger Games Adventures, a responsibility that Glassenberg describes as "humbling and awesome."
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