Electronic Arts said this morning it will launch its Facebook game, The Sims Social, on Tencent, China's leading social network. The game, which will have the Chinese name of Mo Ni Shi Guang, will be released soon.
By Kathleen De Vere From Inside Social Games
Electronic Arts is bringing the Sims Social to China on Tencent's QZone network. The Sims Social, which allows players to simulate real life, launched on Facebook in August, and continues to be one of the top 10 games on the platform. The game will potentially reach millions of new players who do not have access to Facebook.
The Sims Social is EA's largest social game on Facebook, with 20.9 million monthly active users and 3.7 million daily active users, but the game has been shedding users after hitting its peak of 66.5 million MAU in October. Since Jan. 1 alone, the title has lost 4.9 million MAU according to our traffic tracking service AppData.
Turning a hit western game into a hit game in China can be extremely challenging, even with a well known IP like The Sims — something EA has already experienced first hand. Despite being localized by a Chinese studio and being rebuilt from the ground up, EA Popcap'sversion of Plants vs. Zombies on Renren has so far failed to find traction in the country.
Zynga launched a Chinese version of CityVille called Zynga City on Tencent last July, but Zynga has not revealed any information on how the title is doing so far. QZone is the largest part of the Tencent platform — the virtual identity avatar network had 530 million MAU as of September 2011.
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