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PopCap Goes for Broke on Facebook with Lucky Gem Casino

Date: Feb 21 2012 06:36:25 Source: GAMASUTRA Views:
KeyWord: Lucky Gem Casino, Lucky Gem Casino Preview, PopCap, EA, Casino Facebook Games, Slots Facebook Games, PopCap Games, Solitaire Blitz
Lucky Gem Casino

PopCap, creator of hits like Bejeweled and Plants Vs. Zombies, has released Lucky Gem Casino on Facebook. A slots-based social game, Lucky Gem Casino allows players to pull the lever in seven games of chance based on popular PopCap franchises, including Bejeweled, Bookworm, Chuzzle and Zuma. Of course, the winnings are merely virtual.

By Eric Caoili From GAMASUTRA

Electronic Arts subsidiary PopCap has launched an open beta for Lucky Gem Casino, its fourth release on Facebook and an original title allowing users to gamble with virtual currency.

Lucky Gem Casino

The burgeoning casino-themed social game space has seen plenty of activity in recent months, with virtual gambling game company IGT buying Double Down Interactive (DoubleDown Casino) for $500 million, and Caesars Interactive Entertainment acquiring Playtika (Slotomania) and releasing Caesars Casino.

Lucky Gem Casino

Social game giant Zynga is also preparing to jump into the market with its own Zynga Casino franchise, which will include its popular Zynga Poker/Texas HoldEm Poker game (33.2 million monthly active users, according to tracking site AppData) and its upcoming Zynga Bingo.

Lucky Gem Casino

"Casino-themed social games are one of the fastest growing genres on Facebook," says PopCap's worldwide publishing VP Dennis Ryan. The company's Lucky Gem Casino attempts to crack the space by featuring images and characters from the developer's other popular titles like Bejeweled and Zuma.

Lucky Gem Casino

To avoid breaking any laws that restrict online gambling in the U.S., Lucky Gem Casino's seven free-to-play games allow players to purchase and win only Facebook Credits -- the social network's universal virtual currency -- which they cannot redeem for real cash.

Lucky Gem Casino

This marks the fourth social game PopCap has released on Facebook, after Bejeweled Blitz (10.1 million monthly players), Zuma Blitz (2.7 million monthly players), and Pig Up (debuted in June, currently unavailable on Facebook). The company will launchSolitaire Blitz next month, too.

Click here to play Lucky Gem Casino on Facebook >>

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