Facebook Three New News Feed Asks Users to 'Play It Again'

Date: Mar 06 2012 05:54:43 Source: Inside Social Games Views:
KeyWord: Facebook New News Feed, Facebook Games, Social Games, Facebook Play It Again, Facebook Three Story Types

Non-gaming Facebook users will now see their friends'scores and achievements in social games through three new News Feed story types: achievement stories, high score stories and passing stories, the company announced in a blog post. Another unannounced item, "Play It Again,"encourages users to go back to games they've already tried.

By Brittany Darwell From Inside Social Games

The social network continues to experiment with ways to drive discovery and re-engagement for games as some developers begin to doubt the viability of the platform. Facebook says there has been a 60 percent increase in new users installing games by clicking on feed stories since launching an aggregate "playing" story. Now it hopes to drive additional traffic through scores and achievements posts. Examples of the three new story types are shown below.

Facebook Three New News Feed Story Types

Facebook says the stories that get the most clicks, Likes and comments will get more distribution in News Feed and on Timeline.



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