Zynga is in talks to acquire OMGPOP, the maker of massive hit Draw Something.The talks have not yet entered the more advanced, exclusivity stage because there are still other Japanese buyers like GREE that are interested in the company.
By KIM-MAI CUTLER From TechCrunch
Zynga is in talks with OMGPOP for a purchase that it expects to be to the tune of $150 to $250 million. Draw Something by New York-based OMGPOP blew up like it was nobody's business with little to no marketing. Clearly, OMGPOP did something right.
Draw Something booted Zynga's Words With Friends out of the top spot for Facebook-connected mobile games, seeing its 8 million daily players with a whopping 12.2 million, according to AppData. This past Friday, the game had over 10 million daily players, meaning it gained nearly 2 million this weekend alone.
A potential buyout isn't surprising, because, well, it's Zynga: The developer bought out Words With Friends maker Newtoy as its flagship game was gaining steam, but for a paltry $53.3 million in comparison. Even the suggested price of the acquisition isn't surprising, if you consider how much Zynga was supposedly willing to drop on Rovio a while back.
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