Social game giant Zynga has purchased New York City-based developer OMGPOP, along with its recent and tremendous mobile/social game hit Draw Something, and other properties.

By Eric Caoili From GAMASUTRA

Looks like OMGPOP, the company behind the overnight sensation Draw Something, will end up at Zynga, after all. The game maker had been talking to several suitors over the last few weeks. But as TechCrunch reported earlier, it has been in serious discussions with Mark Pincus and company for the past few days.

Now Zynga has scheduled a call for a "news announcement" for 3 pm ET. Zynga will get a New York-based team of about 40 people, and a series of games that OMGPOP has produced over the past few years. But the obvious target here is Draw Something, a sort-of social Pictionary game played on iPhones and Android handsets.

Click here to konw more about the News >>