The Sims Social: Score 2,000 Free Simoleons via Solitaire Blitz

Date: Mar 22 2012 07:16:32 Source: Views:
KeyWord: The Sims Social, Solitaire Blitz, Cross Promotion, EA, PopCap, Playfish, Free Simoleons
Solitaire Blitz

Taking a page from the Zynga handbook of cross-promotions, EA has launched a promotion within The Sims Social to celebrate the launch of Solitaire Blitz on Facebook.

By brandy Shaul From

For a limited time, players that play five games in PopCap's Solitaire Blitz will be eligible to receive 2,000 Simoleons back in the Sims Social. What you end up doing with those Simoleons will be entirely up to you.

The Sims Social - Solitaire Blitz Cross Promotion

Once you click on the in-game link to be taken to Solitaire Blitz, you'll see an immediate confirmation that things have "clicked," as Solitaire Blitz will show you that you're on a quest to play those five games.

This is one of the first times that you've seen EA leverage its ownership of PopCap and Playfish in such a way in order to encourage viral growth, but it's likely that this won't be the last promotion you see, especially if this one turns out to be a success.



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