Creara USA's Criminal Empire, which has been available for over a year now, has been enjoying a resurgence of growth recently. This appears to be thanks to 6waves picking up the title as part of the company's new focus on publishing rather than development.
By From Inside Social Games
Criminal Empire casts players in the role of a faceless, nameless criminal overlord. They are quickly introduced to their first "hero" character, a scantily-clad woman known as Linda, who promptly walks the player through the basics of gameplay via a series of story-based missions.
Players will find themselves searching for items using fishing boats, building structures on their own personal island to provide income and spending a lot of time in combat in order to "liberate" various buildings and take down rival criminal masterminds.Criminal Empire has a surprising amount of depth, monetizes well and features strong — though optional — social play.
Criminal Empire also makes an effort to tell a reasonably interesting criminal underground story. While the narrative falls down a little on its actual writing and willingness to resort to national stereotypes (the early game is particularly anti-Mexican), it provides a compelling incentive for players to progress, helping to retain users beyond their initial discovery period. Most importantly, though, it doesn't feel like a clone of rival criminal games. Hopefully it will enjoy some renewed success with the help of 6waves' promotional and user acquisition skills.
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