"The Hunger Games Adventures is a living, breathing thing that we're updating all the time with all types of events," Funtactix marketing director Casey Dickinson told Hollywood Reporter. "It's a great vehicle to keep fans engaged in new content in between movie releases. In many ways, The Hunger Games Adventures is the evolution of Hollywood-based games. The traditional console model of licensing a movie doesn't really work well any more. The development cycles take years, twice the length of the production cycle of movie. For us, this free-to-play experience is the best because it's open to all the fans and it offers them cool content."

Even Ecko|Code was ambitious in tying Dexter Slice of Life up with the entire season's plot. But that's a four-month investment in most cases--what Funtactix looks to do amounts to a perhaps a three-year dedication, roughly (if not longer). Given that the game had a missed launch, it will be interesting to see whether The Hunger Games Adventures can muster the audience to last another three years. You'll see come Nov. 22, 2013.