Paradise Club is a new Facebook title from iZ, the social gaming branch of mobile marketing and e-commerce company Zed. Paradise Club challenges players to build a successful beach resort and work their way through a variety of episodic character-led stories in an attempt to make as much money and prestige as possible.
By Pete Davison From Inside Social Games
Paradise Club initially seems like a very conventional building sim. Players are guided through placing their first few income structures in a brief tutorial, then nudged in the direction of further projects through a series of quests. Placing buildings requires soft currency to purchase the structure in the first place, then several units of energy to complete construction depending on how effective the item will be.


Paradise Club is a good quality game with high production values and some creative new approaches to an otherwise stale genre. The addition of story-based quests will help encourage return visits in particular, while the "ombo"system adds some welcome depth and some very light arcade/puzzle-like gameplay to the mix. While the base gameplay is very conventional, it's good to see developers building on this foundation rather than making just another game that plays almost identically to its rivals.
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