50 Cent's Blackjack is a new Facebook title, developed by Disruptor Beam and published by GSN Digital. It's something of a departure from the developer's stated focus on role-playing games, but blackjack is a strong, reliable formula and the 50 Cent license will help to attract a strong user base.
By Pete Davison From Inside Social Games
The first thing players do in 50 Cent's Blackjack is design their own custom avatar. This may be changed at any time, so players are not stuck with their initial style or even sex — though the name on their Facebook profile is always displayed. These avatars are not animated, but may be customized over the course of the player's blackjack career with a variety of clothing and accessories, some of which is available for free while others cost hard currency.
50 Cent's Blackjack is a simple but effective idea. The basic Blackjack gameplay is as solid as it has ever been and the implementation here is good and intuitively-presented, but the addition of the Boost items, heat mechanic, avatar customization and real-time chat have the potential to elevate this game into being a genuinely social experience. The 50 Cent branding will also likely attract a healthily-sized community of players to 50 Cent's Blackjack — though the rapper's presence is only really seen on the title and tutorial screens.
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