FarmVille 2, 'Big Harvest,' Might Suffer From Bad Timing

Date: May 15 2012 07:00:31 Source: GAMASUTRA Views:
KeyWord: FarmVille 2, FarmVille Sequel, Zynga FarmVille 2, Big Harvest, FarmVille 2 Big Harvest

According to data gathered by analyst firm SuperData, spending in social games is down, especially for a particular type of social game: farming simulators. With Zynga reportedly working on an ambitious sequel to FarmVille, news like this spells horrible timing for the developer to release such a large and loaded Facebook game.

By Eric Caoili From GAMASUTRA

FarmVille 2

Analyst firm SuperData says that the average revenue per paying user (ARPPU) for farming titles has fallen in recent months, while the ARPPU for "mid-core" games is the highest out of all social game categories.

Mid-core games are titles that target core audiences, such as strategy or combat-focused releases (e.g. Empires & Allies, Social Empires), but feature free-to-play business models. Mid-core players are currently spending over three times more than social farm game players.

Despite the drop in ARRPU, social games are attracting more paid users. SuperData notes that social games converted 2.5 percent of players into spending users in April, compared to only 1.4 percent during the same period last year.

The group also predicts that by 2015, the worldwide social game market, including the mobile sector, will reach $13 billion. It currently estimates North America's revenues for 2012 at $1.8 billion, and Europe's at $1.4 billion.



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