Today is not an easy day to release a new game, especially if your game is not titled Diablo III. But game maker Lightside Games has come up with an interesting approach to grabbing some of the spotlight for its new game Facebook called Journey of Jesus: The Calling, by making a subtle dig at Diablo III and its players.
By Libe Goad From games.com
Journey of Jesus: The Calling points out that Diablo features 'demonic creatures' and that in Journey of Jesus you can, instead, 'walk in the Messiah's steps.' The game features a quote from Lightside Games CEO Brent Dusing that starts with "Both games immerse the player, and you are what you eat"
This marketing tactic continues on the game's game's official Facebook page, where you'll find an image (see above) of Jesus raising his fist in victory after K.O.'ing 'El Diablo.'
Journey of Jesus: The Calling will be great for those who want to play religious-themed social games, it's interesting that the company is planning to 1. Use Diablo as a way to get attention and 2. To make a subtle dig at the people who plan to play it.
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