Zynga looks to create games focused more on the fabled "mid-core" audience of social gamers, using the popular Unreal engine. Now that Unreal has made its way to Flash, all bets are off--at least in theory--for far more handsome games on Facebook.
By Mike Rose From GAMASUTRA
"This summer, we believe that Zynga will announce a new game slate, including 'mid-core' titles that should appeal to a broader audience of gamers, as well as sequels to existing franchises, such as Farmville," said Baird's Colin Sebastian.
He also noted that Facebook's recent focus on mobile platforms can only be a good thing for Zynga, allowing the studio to gain traction on smartphones and tablets. Zynga is showing its "biggest incremental growth" in the mobile sector, the analyst noted.
Where Facebook is concerned, Sebastian said that some game developers are shifting away from Facebook given Zynga's standing as "most favored nation" on the social network, hence Zynga will have more opportunities for user acquisition.
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