Arcade matching game Ruby Blast appears to be Zynga's next new game, which would give the social game developer two arcade game launches in as many quarters for the social game giant.
By AJ Glasser From Inside Social Games
A Google search of "Zynga Ruby Blast" brings up a link to the app on Facebook — but following it turns up a Page Not Found result. Based on the title screen, Ruby Blast seems to be a match-3 game with a digging theme, perhaps similar to Tetris Stars where the goal of the game is to get to the bottom of a level as fast as possible by completing lines and activating explosive powerups. Its name suggests similar gameplay to GameHouse's Blast franchise, which is currently led on Facebook by Collapse! Blast.
Zynga's is better known for its role-playing and simulation games like FarmVille or CityVille, but in the last 12 months, the developer has turned to other genres in an attempt to broaden its audience reach. In the arcade genre, Zynga released match-3 arcade game Bubble Safari early last month both on Facebook and its own platform, Zynga.com. On the Facebook side, the game is up to 19.8 million monthly active users and 6.9 daily active users as recorded by our AppData traffic tracking service. Bubble Safari is also currently ranked No. 129 on the Top Grossing chart in Facebook’s newly-launched App Center.
Note: Once We've reached out to Zynga for comment and will update this story when we hear back, So stay tuned.
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