Speaking on a conference call today about Disney’s acquisition of Lucasfilm, Disney CEO Bob Iger revealed Star Wars is probably going to be coming to Facebook as a social game.
By Mike Thompson From Inside Social Games
Disney’s well-placed to bring Star Wars to both social and mobile platforms, based on the recent success it’s seen on both.
"Disney is "likely to focus more on social and mobile than we are on console." The CEO soon after added as a caveat that Disney will look at Star Wars console games "opportunistically" through potential licensing deals to traditional game developers.
The Star Wars Universe arguably has an even larger and more devoted fan base than Marvel Comics, and a source at Lucas recently told us the company makes over $1 billion in revenue share from licensed merchandise alone. If social and mobile games are on the horizon and are fun enough to keep fans engaged, then those titles could become a new way for Disney to print money.
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