By Mike Thompson From Inside Social Games
Bubble Island on iOS is the continuation of Wooga's pivot to mobile platforms while still developing social games. iOS versions of games monetize three times better than they do on Facebook, and Begemann tells player Wooga's seen similar numbers in territories where Facebook has a similar audience size to the number of mobile users.
"Making this transition to mobile isn't trivial," he says. "Usually, when a platform shift like this happens, the developers don't traditionally make the shift. We wanted to make sure we were the exception to the rule. Therefore our focus has been on how to make the best possible mobile game. So we're limiting the number of devices we're on… now that we know it's working, we're investing heavily into Android."
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