Zynga announced a brand new game called: The Friend Game, which is currently in beta testing on Facebook, Zynga hope to create some of that ubiquity on its own.
By Joe Osborne From games.com
The Friend Game is little more than a trivia game involving your friends on its face. Players create an avatar and, over time, answer questions about themselves to reveal facts ranging from terribly personal to everyday factoids.

Of course, players gain points and level up for answering questions correctly, which notifies those friends to keep the gears turning. Eventually, you'll unlock new play modes and personality profiles. It has tons of potential as a couch multiplayer, with a group of friends hanging around the laptop, answering questions about each other or their mutual buddies.
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