Toys"R"Us Towers has players managing a Toys "R" Us store by building and designing a variety of toy departments and attractions. For example, players can create a science toy department or a giant Ferris wheel like the one at the retailer’s flagship store in Times Square. As they gain experience, players work their way up from trainee to store manager and finally CEO.

Like most business sim casual games, Toys "R" Us Towers incentivizes players to get their Facebook friends involved and purchase premium currency, which can in turn be spent on additional energy, premium toy departments and other bonuses. Toys "R" Us Towers'special hook is that it will also allow players to earn coupons for discounts redeemable at Toys "R" Us stores nationwide and Toysrus.com. The press release we received claims that users can earn a coupon for 15 percent off their next in-store or online store purchase within the first hour of the game.

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