According to Damian Dale, Ubisoft's Senior Partnership Manager for Mobile and Social, the iOS version will be focused on increasing user engagement rather than monetization; an example of this was the ability to watch video ads in order to gain energy immediately rather than waiting for it to recharge. Although promotion with Toys"R"Us is still being discussed. That said, Toys"R"Us is already starting to promote the game through its own website (seen in the image below), partner sites, and its "Great Big Book" of coupons.

One of Toys"R"Us Towers'major advantages with engaging users is how it allows players to earn coupons that can be redeemed at Toys"R"Us stores across the United States, as well as the company's website.

Note: Toys"R"Us Towers will launch for iOS in either March or April.