Hilversum - December, 21 2016- Facebook recognises Spil Games’ Endless Lake as one of its Games of the Year, underscoring the meteoric success of Instant Games.
Our early figures show that players are hooked on Instant Games which can be accessed immediately from within Facebook Messenger or the Facebook News Feed.
Spil Games is humbled by Facebook’s award and that its Endless Lake has frequently been at the very top (by number of game plays) in the first three weeks of Instant Games. It is consistently in the top two with the legendary Pac-Man.
"We're immensely proud to have been recognised by Facebook," says Tung Nguyen-Khac, Spil Games' CEO. "The figures for our game are amazing when you consider this is still a new concept for many players. It’s awesome to see Endless Lake performing so well among such famous names."
Endless Lake had 12m unique users in the first three weeks after launch (from November 29 to December 21, 2016). The game was played 33m times in the same period.
"If the uptake on Endless Lake is replicated across all the Instant Games, then this could be huge," says Tung. "The figures speak for themselves."
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